THE EARTH PROJECT

A more beautiful Earth
for our children.

Seas, forests, rivers and skies. Get to know, play with, and act for the whole Earth.

Grandpa KamiWelcome! Seas, forests, rivers, skies — we're all friends of the Earth.

Grandpa GajuIt's not all serious stuff. Come and have fun!

MEET THE FRIENDS

Your guides: friends from
the sea, forest, river and sky.

Each of them looks after one way to enjoy the Earth. Tap a friend to say hello.

Grandpa KamiI'm the island's elder. At Earth Session, I answer your "why?" questions about the Earth together with our experts.

▲ Tap a friend to hear their introduction

WHY

So many people want to care for the Earth.

So why is that
first step so hard?

Illustration

There are three big reasons. The Earth Project is built to help you over each of those three walls.

Feels far away Where do I start? Hard to keep going
01

It doesn't feel like my problem

ChuraThe Earth's problems feel like something far away…

DonguThat's why I share the real voices of people acting for the Earth. Meet them, and it suddenly feels close.

02

Not sure how to take the first step

ChuraI want to do something! But what, where, and with whom?

WatariLook it up, ask questions, and find events and volunteering near you right away!

03

Hard to keep going, all alone

ChuraWhen I'm on my own, I just can't keep it up…

Dr. HouYou collect "seeds" while you play, and learning turns into titles. You can see your progress, and you have friends. That's how you keep going.

ONE STEP

Ten thousand people taking one step
beats one person taking a hundred.

One person, 100 steps Even with great effort, one person can only go so far 10,000 people, 1 step Small steps, gathered together, can wrap the whole Earth vs
About 10 tons
Litter our "Haisai Clean Team" picks up in a year
vs
About 11 million tons
Plastic waste flowing into the ocean each year

Source: Pew Charitable Trusts, "Breaking the Plastic Wave" (2020), estimate for 2016. The amount collected is our group's own yearly estimate.

Grandpa KamiThe Earth's problems are huge. One group alone can never keep up.

ChuraSo what if everyone takes just one step?

Grandpa KamiThen we can reach it. That's why the Earth Project puts "more people taking action" right at its heart.

KNOW · PLAY · ACT

Know, play, act.
Start your adventure from any island.

Start anywhere. Knowing makes you want to play, and playing makes you want to go out. Every lap brings you closer to the Earth.

BlueHub Earth Crew STEP1 Know ? STEP2 Play STEP3 Act
STEP 1

Know — dig into the Earth's "whys", the fun way

Ask the experts and read easy articles to learn more.

STEP 2

Play — learn while you have fun

Fun quizzes and step-by-step lessons.

EARTH QUEST

Earth Quest

Live

ChuraLevel up with every quiz! Learn about living things, nature and everyday life while you play.

EARTH ACADEMY

Earth Academy

In progress

Dr. HouFrom the beginner course "Become friends with the sea" to advanced, learn step by step. Soon you'll be able to earn certified titles, too.

ChuraA title? I want one!

STEP 3

Act — meet nature and people beyond the screen

Head to nature events nearby, or join a sea or river cleanup.

EARTH VOLA

Earth Vola

Starting in Okinawa

AmarinI connect groups who clean seas and rivers with towns and waste collectors. Applications and reports — all in one place.

WatariSo the litter you pick up actually gets collected!

EARTH CREW

Many ways in.
One circle of friends.

DonguWherever you start, we all end up as friends. I'll share stories of cool people acting for the Earth through Earth Heroes.

AmarinThe "Earth Crew" circle of friends will be free to join — we're getting it ready now!

  • People From knowing and playing, people become friends and act in the field
  • Empathy Stories of people and their actions are shared and bring the next person in
  • Support (coming) We aim to let support from individuals and companies give rise to activities proposed by our friends
ALREADY MOVING

It's already in motion.

Visitors to Earth Lab grew from 319 in April 2026 to 10,217 in September. Most of them found us through search.

0 2,500 5,000 7,500 10,000 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2025 2026 10,217 April → September about 32×!
10,217
People who visited Earth Lab in September
276
Easy-to-read articles (in Japanese, English & Chinese)
13,051
Ocean & environment papers our experts have read
1,908
Nature & environment events across all 47 prefectures

As of September 30, 2026. Visitor data: Google Analytics (monthly active users, lab.bluehub.jp).

Grandpa GajuNow 10,000 people come to read every month. How wonderful!

WatariNext, let's meet more people outside the screen!

ROADMAP

It only gets more exciting from here.

  1. Sep 2026 Done
    Earth Project pre-release
  2. Oct 2026 Now
    Earth Heroes column begins
  3. Oct 2026 Now
    Earth Vola launches (starting in Okinawa)
  4. Dec 2026 Planned
    Earth Vola aims for 10 municipalities & 20 groups
  5. Dec 2026 Planned
    Aiming for 1,000 members in the Earth Crew circle
  6. Jan 2027 Planned
    SDGs card game "Hakoku Sosei" Vol. 1
  7. Mar 2027 Planned
    "Beach Clean" game on Roblox